Lifewise Health Insurance Sells Reliability with Boredom
The boringly good ad campaign is the work of Interactive Creative Director at Seattle's Copacino + Fujikado, Nicholas Cryder. It is entertaining, informative and above all, wonderfully creative.
Implications - When thinking about advertising, the word boredom is not the first adjective that comes to mind. But sometimes the smoke and mirrors of the ad world do not convey the right message to consumers. Such is the case for Lifewise, where boredom is a virtue and inherently attention grabbing advertising.