This Roving Kabuto Noodles Billboard Inspires Calm in the City of London

By: Laura McQuarrie - Jun 2, 2016
References: kabutonoodles & eventmagazine
During lunchtime in London, the city's occupants were recently treated to a "calm and color" billboard and a noodle lunch from Kabuto Noodles.

The stunt was designed in response to the fact that a survey was recently conducted by The Office for National Statistics that revealed that the capital city is one of the UK's most anxious regions.

The large-scale artful and interactive billboard was designed by illustrator Mike Collins, who is known for his work with both Marvel and DC comics. The image on the mural takes cues from the Asian-inspired flavors of the noodles and depicts a Samurai in action. Members of the public who tapped into their inner artist were rewarded with a warm bowl of Kabuto Noodles in return for adding their mark to the 20 foot by 10 foot billboard on wheels.