The Starbucks App Now Allows Customers to Discover In-Store Music

By: Katherine Pendrill - Jan 19, 2016
References: news.starbucks & thenextweb
'Starbucks' recently teamed up with Spotify to help customers discover in-store music as they sip their morning latte.

As part of the new promotion, customers at one of the 7,500 participating stores will be able to add in-store music to their existing Spotify playlists. Each week, Starbucks will highlight a number of emerging and established artists, as well as curated playlists and some of the most popular tracks from the past 20 years. Users can 'Love' different songs and even create original playlists for each Starbucks location.

The new promotion not only allows customers to discover new music, but it also draws attention to importance of in-store music. Instead of simply providing ambient background noise, the Starbucks in-store playlists can now be used as a tool to engage customers.