From Outdoor Urban Gym Pop-Ups to Interactive Beer Fridges

By: Rebecca Byers - Feb 27, 2016
The top February 2016 interactive trends highlights innovations such as digital in-store displays and activations that require participation from consumers.

Toilet cleaner brand Bloo's recently took to the streets of London's St Paul's neighborhood with an interactive activation that featured an enormous fiberglass toilet. The event, officially called 'Bloo Monday,' aimed to infuse the daily commute with a bit of playfulness. Giving out flowers and inviting guests to write down something that was making them "Bloo" and flush it down the giant toilet. Additionally, the event featured a brass band who played a number of uplifting tunes.

The top February 2016 interactive trends speak to the desire for meaningful, memorable experiences that are likely to form the basis of a loyal relationship between brand and consumer.