Snickers' 'Hungerithm' Gauges the Mood Online to Set Store Prices

By: Laura McQuarrie - Jun 2, 2016
References: wersm &
The 'Hungerithm' is a unique activation from Snickers that promises that an angry Internet equals cheaper Snickers snacks.

Since the Internet is often used as a channel for rants and a place to anonymously take out frustrations on other users, Snickers sought out a clever way to turn a negative into a positive with a unique algorithm. The Hungerithm supports the ongoing 'You're Not You When You're Hungry' campaign and monitors the "mood" of the Internet in order to offer discounts on Snickers at 7Eleven locations. When a user downloads the Hungerithm app, they are able to snag a candy bar for as low as $0.50 by capturing an on-screen voucher when anger is detected on the Internet.

Just like this initiative from Snickers, other retailers and restaurants have adopted systems that will allow consumers to enjoy a drop in prices based on the weather and other factors.