Hugo Boss’ latest storefront concept will surely woo your hearts as you enter its storybook wonderland. Imagine yourself in a typical Parisian romance novel; the storefront depicts two young lovers meeting at the Louvre. A boy asks a girl on a date at a secluded restaurant and then shows riding through the city on a scooter, looking up at the stars as they whiz by the Eiffel Tower.
The store windows and interior reveal the story of two characters dubbed Juliette and Louis, as they fall in love and discover Paris. The cute illustrations were created by Parisian Illustrator, Angéline Mélin. The quirky illustrative drawings are reminiscent of Alber Elbaz’s sketches for Lanvin for H&M.
The concept was directed by LIGANOVA, a Stuttgart-based company specializing in marketing concepts for brands like Porsche and Adidas. The campaign will be running across Hugo Boss’ other storefronts and website until June 2012.
Stats for Storefront Story Romances
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Concept: Hugo Boss Store Front Concept
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Segment: Females, 12-35
Comparison Set: 27 similar articles, including: live window displays, retro-futuristic sculptures, and scannable window shopping.
Storefront Story Romances
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