High Tech Branding at Skol Beats Outdoor Concert Series Edit

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This summer, the Skol Beats concert series will feature a plethora of new technology to push the brand.  These innovations include: an enormous audio visualization tool (the size of a building), billboards that let you broadcast SMS text messages to your friends, and official concert ringtones that you can download via bluetooth technology.  The Brazillian festival site also includes a blog, beatcasts, and lots of cool downloads.  This level of technology sets the standard for concert marketing.