Live Extravagance, from $3 Million Concerts to 3D Shows
By: Andrew Robichaud - Published: Aug 12, 2009 Updated: Aug 3 2011
The best way to be seen is to be seen live and these concert innovations add some flavour to those coveted performances. It's not easy getting up in front of thousands of people hoping they'll like what comes out of your mouth (or instrument), but these special participants are the reason so many fantastic concert innovations exist.
From Jay-Z's 7 shows in 1 day to free shows, here are 30 indulgent concert innovations.
Implications - Consumers are willing to pay a premium for unique experiences. Whether a concert, dining, shopping or hotel experience, the element of intrigue a product has is directly tied to its ability to be memorable and therefore worthy of purchasing in the eyes of the consumer.