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Childhood Trauma Shampoo Edit
Head & Shoulders Can’t Get These Out of Your Head

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Childhood Trauma Shampoo
Head & Shoulders Can’t Get These Out of Your Head
Childhood Trauma Shampoo - Head & Shoulders Can’t Get These Out of Your Head (GALLERY) 2
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Childhood Trauma Shampoo - Head & Shoulders Can’t Get These Out of Your Head (GALLERY)
Head & Shoulders Can’t Get These Out of Your Head
 Published: Mar 25, 09
Comments: 1 Views: 1,887

Saatchi & Saatchi, Germany created these speculative (i.e., unsolicited) Head & Shoulders ads that cheekily use the theme of childhood trauma.

The copy, “Some things even we can’t get out of your head,” is used with scenarios that would scar a child for life.

This includes walking in on grandma in the shower, having your pet run over by a truck in front of your eyes, and discovering a whole chicken head in your fried chicken meal.

I can understand why this campaign would not get picked up, because it might actually scare children away from using Head & Shoulders!

The art direction of the ads is by Patrick Ackmann and the illustration is by Richard Wilkinson.

References:  coloribus, arabaquarius.blogspot

Filed In:  marketing,  print






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FOUR WAYS TO REACT: vote, favorite, add more examples of Childhood Trauma Shampoo or comment about Head & Shoulders Can’t Get These Out of Your Head.

Bianca Bartz on Mar 25, 09  4,555 Trends   3,618 Comments
Nice touch having grandma's leg up, lol!
Bianca Bartz on Mar 25, 09  4,555 Trends   3,618 Comments 0
Favorited by Princess Blay on Apr 5, 09

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Childhood Trauma Shampoo