This firm was started in the 1970s by two brothers named Charles and Maurice. Although they are no longer with Saatchi & Saatchi, the company remains a world-renowned advertising agency.
Though you may not think you have heard of them, I’m sure you’ll find some familiar ads from Saatchi & Saatchi in the following cluster.
Implications - Consumers are looking for advertising that uses more than just attractive imagery. Campaigns containing more serious subject matter are appealing to those who desire a deeper connection to the images they see. Companies trying to increase their appeal could focus on this desire for more meaningful artwork.