Awesome & Innovative Marketing, From Pet Food to Denim

By: Christina Butty - Published: Jun 26, 2009   Updated: Jul 12 2011
Saatchi & Saatchi is a global advertising agency known for making the most cutting edge ads.

This firm was started in the 1970s by two brothers named Charles and Maurice. Although they are no longer with Saatchi & Saatchi, the company remains a world-renowned advertising agency.

Though you may not think you have heard of them, I’m sure you’ll find some familiar ads from Saatchi & Saatchi in the following cluster.

Implications - Consumers are looking for advertising that uses more than just attractive imagery. Campaigns containing more serious subject matter are appealing to those who desire a deeper connection to the images they see. Companies trying to increase their appeal could focus on this desire for more meaningful artwork.