Gordon Holden Wonders About the Ways in Which We Consume Cool

By: Vasiliki Marapas - Mar 14, 2015
References: consumecool.tumblr & c-heads
Artist Gordon Holden teamed up with Cali-based photographer Julian Martian and model Alden Steimle to explore the question: "How do we consume cool?"

Holden's musings and ruminations have yielded some pretty insightful observations. The concept for the 'Consume Cool' project was to "run with the big dogs" by using popular brand identities. Holden explains," In these modern days, people aren't drawn to something that is interesting; they’re drawn to something that is identifiable. And to get someone’s attention, use what they already know and can relate to in a popular sense."

The project ultimately aims to answer the query of how cool becomes cool, what happens after it has reached cool status and is the entire concept reliant on something being recognizable?