Superstar

This Dumb Ways to Die Parody Shows How Creative Ideas Die

By: Laura McQuarrie - Published: • References: adweek and designtaxi
The original Dumb Ways to Die song for Australia’s Metro is several years old now, but the winning campaign still has huge influence online, as seen in this Dumb Ways to Die parody for the Miami Ad School/ESPM in São Paulo.

The spoof was created by Brazil-based Young & Rubicam and just as the original shows unconventional ways that you can meet your end, this version shows the ways in which creative ideas die. Some of the wacky way ideas meet their demise include being torched, shot down by clients, or being changed by someone else willy-nilly, as most creatives have experienced at some time or another.

Some of the characters from the original appear in this version and unfortunately for them, each scenario has a dark twist to it.