Disque Denúncia is an anonymous tip line that devised a controversial stunt to get the word out about the amount of domestic violence that goes on in Brazil. Without initially revealing that it was all a stunt for Disque Denúncia, a 'Mixed Gender Fight' between a man and a woman was announced at Shooto, a popular and reputable mixed martial arts organization.
Before the fight, a lot of hype was built up surrounding it on social media and a mock training video made the upcoming fight go even more viral. When it came time for the fight to happen, the man and woman got into the cage, hugged each other and a banner was unveiled, informing the entire audience that there were enough fights going on between men and women right at that moment.
Stats for Nonviolence Awareness Stunts
Trending: Older & Mild
Research: 296 clicks in 103 w
Interest: > 3 minutes
Concept: Disque Denuncia
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: deity domestic violence campaigns, bruise-revealing abuse ads, and domestic violence cartoon illustrations.
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