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The Adopt a Snowman Pop-Up Shop Promoted Disney's Frozen

By: Laura McQuarrie - Published: Mar 22, 2014 • References: youtu.be and prexamples
Disney's 'Frozen' has become a huge hit for both kids and adults and if there's one thing you can count on Disney for, it's creating magic. This year, London was in serious need of some magic, as it was the first time in 12 years that it didn't get any snow during the winter. So, on the last day of the season, Disney decided to step in.

The 'Adopt a Snowman' pop-up shop was set up near Covent Garden, giving Londoners a chance to enjoy the last day of winter to the fullest. The shop was set up with a number of pre-dressed snowmen inspired by the loveable Olaf from Frozen, which people could take home with them.

Even though Frozen has been out for quite some time now, this was a brilliant way to remind people that it will be coming out on Blu-ray and DVD at the end of this month.