Selfridges is Curating a Selection of Toys with The Toy Project
Laura McQuarrie — October 21, 2021 — Eco
References: toyworldmag
In preparation for this holiday season, Selfridges is teaming up with London-based charity The Toy Project on a pre-loved toy pop-up shop. The pop-up recently opened its doors to guests on the fourth level of Selfridges London and it shares a selection of unique and secondhand toys.
This pop-up supports Selfridges’ Project Earth initiative exploring circular retail models and The Toy Project pop-up is the latest initiative to join the retailer’s permanent resale platform RESELLFRIDGES. Some of the toys that can be found in this curated pop-up within the toy department include recycled puzzles, mixed bags of pre-loved toys, plus figurines, games and much more. There are also vintage toys and collectibles available to delight collectors of all ages.
To reduce waste over the holiday period, consumers have the chance to donate toys at the pop-up.
This pop-up supports Selfridges’ Project Earth initiative exploring circular retail models and The Toy Project pop-up is the latest initiative to join the retailer’s permanent resale platform RESELLFRIDGES. Some of the toys that can be found in this curated pop-up within the toy department include recycled puzzles, mixed bags of pre-loved toys, plus figurines, games and much more. There are also vintage toys and collectibles available to delight collectors of all ages.
To reduce waste over the holiday period, consumers have the chance to donate toys at the pop-up.
Trend Themes
1. Circular Retail - The concept of secondhand retail is no longer only for items such as clothing, but also includes toys, creating a new disruptive opportunity for circular retail models.
2. Resale Platforms - Permanent resale platforms such as RESELLFRIDGES are becoming more common in traditional retail, offering brands a way to remain relevant and sustainable.
3. Sustainable Toy Industry - An opportunity arises for the sustainable toy industry to capitalize on the growing trend of consumers looking for eco-friendly children's toys.
Industry Implications
1. Charity - Charities similar to The Toy Project can team up with retailers to create engaging pop-up shops and give back to the community.
2. Retail - Traditional retailers such as Selfridges and other department stores can incorporate circular retail and resale platforms to create sustainable business models and drive customer engagement.
3. Toy Industry - Existing and new toy companies can cater to the demand for secondhand and sustainable toys, finding innovative ways to create products with less waste and more use of recyclable materials.
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