The iconic model does again, this time with the Cindy Crawford TSUM Moscow advertising campaign. Shot by photographers Mert Alas and Marcus Piggott for the Russian department store, the advertisements feature the model posing it up using apples as props.
Wearing Nina Ricci, Stella McCartney and Giorgio Armani, the supermodel is all about old-style glam and classically sexy looks -- right down to the red lips.
Implications - Photographic spreads that feature big celebrities or iconic stars are continuing to remain effective within popular culture. Celebrity references can be tailored to suit all advertising and marketing budgets -- whether the celebrity reference is a mere reference, or if a business can afford to have the celebrity endorse their product. The use of inexpensive props such as fruit will continue to be an effective way to cut down on budgets and focus money elsewhere.
Stats for Bad Apple Ads
Trending: Older & Warm
Research: 4,937 clicks in 297 w
Interest: 4 minutes
Concept: Cindy Crawford Tsum
Related: 83 examples / 64 photos
Segment: Females, 18-35
Comparison Set: 30 similar articles, including: non-model fashion ads, love-in fashion ads, and leopard-print fashion ads.
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