Dove's 'Choose Beautiful' Has Women Choose Between Two Doors

By: Laura McQuarrie - Apr 17, 2015
References: dove.us & creativecriminals
Choose Beautiful is a campaign that's being launched by Dove in order to get women to think differently about how they see themselves and others in society. This newest experiment from Dove involves traveling all across the world from San Francisco and Shanghai to Delhi and London to see if women would choose to walk through a doorway marked "Average" or "Beautiful."

After crossing the threshold and being interviewed, most of the women expressed regret over choosing to classify themselves as average-looking. Despite this, some women made a point to turn around and enter the Beautiful door after almost entering the Average door on mistake, while others walked away entirely, refusing to enter either.

Although the authenticity of the social experiment has been questioned, it still is a sound reminder to reject the labels society may be projecting on you.