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The CCPR Do It Better ad campaign sends a powerful message. Not only does it focus on four of the most celebrated political leaders of all time, it urges people to then choose future leaders that exceed them. It is only natural to want to move forward in more ways than one. From the historical accomplishments of Martin Luther King to Bill Clinton, the standards have been set high. People have their work cut out for them.

Created by Blu Design e Comunicação, an ad agency based in Brazil, the CCPR Do It Better ad campaign was creative directed and art directed by Emerson “Morruga” Ferreira with copy by Tiago Lauro and photography by Archive Files.