This Call of Duty Commercial Introduces The Replacer

By: Jonathon Brown - Published: Feb 13, 2013 • References: & adweek
The new Call of Duty commercial introduces its newest spokesman: The Replacer.

The Replacer allows you to spend all your waking hours focused on playing Call of Duty by replacing you in important situations in your life. No longer are you going to be pulled away from Call of Duty to do house work, visit your grandmother, assist with the delivery of your child or goto work because The Replacer stands in for you.

This is an interesting commercial concept for several reasons. First of all, this commercial is actually promoting the obsessive gaming that Call of Duty is known to provoke. And secondly, it somewhat mimics the State Farm Mayhem commercials by having a rough spokesperson who tells it like it is. Lastly, this is an extended commercial clocking in at over two minutes. Stats for Helpful Hardcore Spokesman Ads Trending: Older & Chilly
Research: 170 w
Interest: > 3 minutes
Concept: Call Of Duty Commercial
Related: 116 examples / 89 photos
Segment: Males, 12-55
Comparison Set: 42 similar articles, including: creamy cookie quarrel commercials, forceful falcon deodorant ads, and lackadaisical lunch commercials.