The Britanico English Institute Ads Feature a Mario Bros. Theme

By: Leslie Chen - Published: Feb 11, 2013 • References: yr & adsoftheworld
Learning a new language can be done in a number of ways, but these Britanico English Institute ads stress the importance of being taught from a more trusted source like themselves.

Advertising agency Y&R Peru along with Creative Director Flavio Pantigoso has created these two hilarious pop culture-centered images for the campaign, one featuring a Mario Bros. video game theme while the other rocks out to iconic band Kiss. My personal favorite of the two Britanico English Institue ads is the Mario one, which features a man dressed up as the mustached red cap-wearing character along with the copy "The English you learned playing video games isn't enough."

By using images and names that easily translate themselves across all languages, the Britanico English Institute campaign is sure to convince anyone to drop their video games and records for their reliable services. Stats for Language-Learning Campaigns Trending: Older & Chilly
Research: 2,157 clicks in 171 w
Interest: 1.7 minutes
Concept: Britanico English Institute
Related: 30 examples / 23 photos
Segment: Neutral, 12-55
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