The Brand Deck is a Simplistic Branding Tool and Kickstarter Project

By: Alyson Wyers - Jan 25, 2015
References: kickstarter & designtaxi
This simple branding tool consists of a deck of cards designed to help you establish your brand. Currently seeking finances on crowdfunding platform Kickstarter, The Brand Deck by Scott Thomas helps you figure out what makes you stand out.

For creatives, the branding tool contains a deck of double sided cards with 100 different adjectives such as 'historic, 'complex' and 'experimental.' These descriptions can be sorted into three groups: 'you are,' 'you are not' and 'does not apply.'

This product could come in handy whether you want to work on your own personal brand, are launching a small startup or big company. After helping many companies realize their brand, Chicago-based design and technology studio Simple.Honest.Work could help you too.