The Amnesty International Your Word Campaign Preserves Innocence

By: Meghan Young - Published: Jan 18, 2013 • References: grey & ibelieveinadv
The Amnesty International Your Word ad campaign shows just how powerful words can be. In this case, such power has been depicted as the common speech bubble. But instead of displaying a person's thoughts or statements, the speech bubbles are being used more actively. For instance, the ad that reads, "Your words to stop the killings" is accompanied by an image of a gun trigger being stopped by a speech bubble.

Conceived and executed by Grey, an ad agency baed in Istanbul, Turkey, the Amnesty International Your Word ad campaign was art directed by Tolga Özbakır and Burak Çınar with creative direction by Engin Kafadar and Ergin Binyıldız. Thanks to its own words, the campaign sends a strong message. Stats for Life-Saving Speech Bubble Ads Trending: Older & Mild
Research: 2,330 clicks in 175 w
Interest: 1.3 minutes
Concept: Amnesty International Your Word
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
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