Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Life-Saving Adverboats

Aircel Billboard Saves People From Monsoon Floods in Mumbai

— August 6, 2009 — Marketing
This Aircel billboard literally helped save people from disaster! When the monsoon rains hit in Mumbai, a group of fast-thinkers grabbed hold of the dinghy mounted on the Aircel billboard. The text on the billboard read, “In case of emergency, cut rope,” which is exactly what they did.

It was no coincidence that the little boat was there at the perfect time. Outdoor agency Primesite was thinking ahead, setting up the perfect publicity stunt based on corporate social responsibility.

“The result? Near constant local media attention for Aircel, even including the headline, ‘Aircel did what [government agency] BMC did not,’” according to Springwise. “Reportedly, Aircel now plans to implement something similar in Delhi and Kolkata as well.”

TrendWatching refers to this new wave of corporate generosity as “Generation G.” Keep an eye out for this movement, it’s bound to get even more innovative!
Trend Themes
1. Generation G - The trend of corporate generosity and social responsibility presents opportunities to incorporate elements of public service into marketing strategies.
2. Disaster Preparedness Advertising - Advertising agencies can take advantage of the demand for disaster preparedness by incorporating emergency resources as a part of their campaigns.
3. Creative Publicity Stunts - Creating clever advertising campaigns that embrace social responsibility can lead to increased brand recognition and free press coverage.
Industry Implications
1. Advertising - Advertising agencies can capitalize on the need for disaster preparedness by incorporating relevant elements into their campaigns.
2. Corporate Social Responsibility - Adapting marketing strategies to include elements of social responsibility can lead to increased brand loyalty and recognition.
3. Emergency Services - Emergency services can work with advertising agencies to incorporate their services into creative and effective campaigns that increase awareness and preparedness.
3.9
Score
Popularity
Activity
Freshness