From Landscape Printed Tees to Re-Imagined Iconic Outerwear

By: Alexandra Serrano - Published:
These Wood Wood designs show why the brand is putting laid-back Danish style on the world map.

The innovative style of these designs has catapulted the brand into European fashion stardom. The label was launched in 2002 with graphic designer Brian SS Jensen, designer T Karl-Oskar Olsen and manager Magnus Carstensen heading the brand. Its design ideals began with a quest to embody a "laid back blend of underground and high-end way of thinking".

Its trajectory is shown in these examples of its extensive collaboration projects and an interesting ethos of laid-back avant garde. Its collaboration with LEGO for a sculpture exhibition is perhaps one of the best examples of this seen in the piece 'Toy Masterpieces.' Its commitment to providing a luxury lifestyle product that sells underground cool will continue to have this Danish label expand its ventures and horizons.