Now, at first glance, the Coppi Stripe Crew shirt from Wood Wood may look a little bland, but in true Wood Wood fashion, what you see is never what you get. The horizontally striped shirts have a few minor additions that make the item unique.
First off, the stripes only go half way down the shirt which is enough to confuse or entice any fashion connoisseur. Next, on the bottom half of the back of the shirt, there are two nifty bike racing pockets (you just never know when a heated bike race is going to go down.) Lastly, as a little bit of icing on the cake, the Coppi Stripe Crew shirt has a small 3-button arrangement on the right shoulder.
A plain item that undergoes minor tweaks in order to make it new and different from anything else is an excellent display of designerism (Yes…designerism).
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Concept: Back-Pocket Sweaters
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Segment: Males, 18-55
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