LEGO and Wood Wood Team Up for Brickism Exhibition
The Brickism exhibition opened in the Copenhagen Flagship store. Many big names were involved in the LEGO and Wood Wood collaboration which resulted in Brickism, for example Delta, So_Me, Will Sweeney and HuskMitNavn.
Furthermore, the Brickism exhibition was not a one time thing, it will be travelling to Colette in Paris, Goodhood in London and 290 SQM in Amsterdam.
Implications - Over time, LEGO has become so much more than just a children's toy. Children and adults alike use the megablocks as an artform that has become increasingly celebrated and sought after. This Brickism Exhibition is just one example of this move towards artistic recognition for artists who are inspired by the building blocks.