Complete with warm weather essentials such as t-shirts, shorts, lightweight jackets, trousers and hoodies, the Wood Wood SS12 Collection has plenty of versatile pieces from which men can choose. The line embraces a range of bold and interesting patterns, some channeling a tribal theme, while others keep it basic with stripes. Noteworthy features from the Wood Wood SS12 Collection include a faded denim jumpsuit, known to many as the Canadian Tuxedo, and plenty of polka dots and camo.
Implications - Businesses that offer consumers products with which they can feel comfortable using in a number of situations or scenarios will fare well in today's society. Functionality, comfort and versatility are qualities to which today's busy consumers are immediately drawn.