Walls used to have one purposeâ€"enclosing a room. But nowadays, walls are as good a place as any for art, design and personal statements.
Whiteboard paint is the newest edition to wall art. Chalkboard paint has been around for years (and it's also seeing a surge in popularity), but whiteboard paint still provides a clean surface that doesn't reveal its multi-usefulness until inspiration strikes.
Implications - Consumers constantly crave ways to express their individuality, and products which allow for personalization promote this. The opportunity for interactivity, manipulation or customization will set a product apart from the crowd and make a statement. Companies can appeal to this demographic by providing consumers with products which have the ability to reflect their personalities.
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Comparison Set: 97 similar articles, including: temporary wall graphics, 13 innovative whiteboards of the future, and your photos as wallpaper.
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By: Jessica Marcel - Published: Oct 24, 2009 Updated: Jun 1 2011