From Whiteboard Paint to Chalkboard Tables

By: Jessica Marcel - Published: Oct 24, 2009   Updated: Jun 1 2011
Walls used to have one purposeâ€"enclosing a room. But nowadays, walls are as good a place as any for art, design and personal statements.

Whiteboard paint is the newest edition to wall art. Chalkboard paint has been around for years (and it's also seeing a surge in popularity), but whiteboard paint still provides a clean surface that doesn't reveal its multi-usefulness until inspiration strikes.

Implications - Consumers constantly crave ways to express their individuality, and products which allow for personalization promote this. The opportunity for interactivity, manipulation or customization will set a product apart from the crowd and make a statement. Companies can appeal to this demographic by providing consumers with products which have the ability to reflect their personalities. Stats for 50 Writings on the Wall Trending: Older & Warm
Research: 21,777 clicks in 343 w
Interest: 5.9 minutes
Concept: 50 Writings On The Wall
Related: 264 examples / 203 photos
Segment: Neutral, 18-55
Comparison Set: 97 similar articles, including: temporary wall graphics, 13 innovative whiteboards of the future, and your photos as wallpaper.