Walls used to have one purpose—enclosing a room. But nowadays, walls are as good a place as any for art, design and personal statements.

Whiteboard paint is the newest edition to wall art. Chalkboard paint has been around for years (and it's also seeing a surge in popularity), but whiteboard paint still provides a clean surface that doesn't reveal its multi-usefulness until inspiration strikes.

Implications - Consumers constantly crave ways to express their individuality, and products which allow for personalization promote this. The opportunity for interactivity, manipulation or customization will set a product apart from the crowd and make a statement. Companies can appeal to this demographic by providing consumers with products which have the ability to reflect their personalities.