Last winter, we brought you news on IdeaPaint, a startup that offers whiteboard paint for DIY whiteboard surfaces. The company has since blown up, with appearances at Dwell on Design LA in 2009 and a feature by Forbes.
While chalkboard paint has resonated with families and the DIY set, IdeaPaint whiteboard paint broadens this appeal to include businesses, schools and retail establishments. Check out the video features from Dwell on Design and Forbes above and below, respectively.
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Research: 12,298 clicks in 344 w
Interest: > 3 minutes
Concept: Whiteboard Paint
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Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: intelligent whiteboards, 13 innovative whiteboards of the future, and mindlab's brainstorming egg.
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