Up until this point, branding consultants and art directors were convinced that the more kitschy and bold the packaging, the more attractive it would be to consumers; recently, however, it's become clear (pun intended) that transparent packaging is more in line with modern design.
It's no secret that minimalism is the new excess -- basically, less is more in the design world. See-through packaging takes this fad to the next level by literally stripping products of any extra colors or designs, allowing the product itself to take center stage.
Some of the more noteworthy examples of this include jam jar booze packaging, blood bag wine branding and of course, practically open packages. Mostly reserved for food as of right now, the transparent packaging craze is sure to catch on in other industries soon.
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From See-Through Beer Cans to Practically Open Packages
Published: Mar 23, 2013