From Ciroc Vodka to Offbeat Celebrity Portraits

By: Jordan Sowunmi - Published: • References:
While putting together this collection of Sean 'Diddy' Combs innovations, I couldn't help but think of the first time I saw Diddy swaggering onto my screen in the mid-90s. It was in the video for "Mo' Money, Mo' Problems," and even back then, I remember hearing people complaining about Combs appearing in every video and on every track, shouting out himself and his company like a carnival barker. At the 1995 Source Awards, former Death Row CEO Suge Knight famously derided Diddy's propensity to be in front of the camera, satisfying a sizeable segment of the hip-hop population fed up with Diddy's antics.

Yet, somehow, it worked for him. Some 14-years later, a series of Sean 'Diddy' Combs innovations have laid a template by which every hip-hop entrepreneur operates. By diversifying their brands, artists like 50 Cent, Dr. Dre, and Jay-Z now boast net worths north of $200 million.

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