Microsoft Tag is collaborating with rapper and producer Diddy in a charitable campaign called the '12 Days Of Tag,' in which $50,000 will be given to charity over a 12 day period. Also participating in this campaign is Unicef.
All you need to do is scan the tag with the Microsoft Tag Reader (downloaded on your smartphone) on the charity's website and vote for it. Share the 12 Days of Tag contest on Twitter using its hashtag #12daysoftag; lucky voters who help out a charity get a chance to win exclusive Diddy products.
Stats for Rap Star Charities
Trending: Older & Chilly
Research: 1,294 clicks in 283 w
Interest: > 3 minutes
Concept: 12 Days Of Tag
Related: 73 examples / 56 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: tweeting charity scarves, social media sacrifices, and epic online activism.
Rap Star Charities
More Stats +/-
Social Media Sacrifices
Tweeting Charity Scarves
Epic Online Activism
Auctioning off Twitter Followers
Viral Vacation Contests