Diddy Gives $50,000 to Charities for the '12 Days Of Tag' Online Initiative

By: Summer Luu - Published: • References: 12daysoftag & psfk
Microsoft Tag is collaborating with rapper and producer Diddy in a charitable campaign called the '12 Days Of Tag,' in which $50,000 will be given to charity over a 12 day period. Also participating in this campaign is Unicef.

All you need to do is scan the tag with the Microsoft Tag Reader (downloaded on your smartphone) on the charity's website and vote for it. Share the 12 Days of Tag contest on Twitter using its hashtag #12daysoftag; lucky voters who help out a charity get a chance to win exclusive Diddy products. Stats for Rap Star Charities Trending: Older & Chilly
Traction: 1,290 clicks in 219 w
Interest: > 3 minutes
Concept: 12 Days Of Tag
Related: 73 examples / 56 photos
Segment: Males, 18-35
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