Superstar

Awkward Cross-Branding Capitalizes on Prez's Popularity

By: Marissa Brassfield - Published: Mar 9, 2009
In terms of Obama merchandise that makes sense, we get the bumper stickers, tee shirts and buttons. But what about the Obama-branded chia pets, soap-on-a-rope and cell phones? Savvy (and not-so-savvy) marketers have capitalized on the popularity of our president to create some rather unusual products.

The Obama merchandise you'll see below is of the bizarre variety. Many of these products have nothing to do with Obama's personality, beliefs or interests. While we can't blame their inventors for trying to capitalize on Obama's celebrity status, we can blame them for bringing these unusual products to market. Check out the articles below to see what I mean.