Woo Hoo! The Heartland of America is expecting Obamamania sex to continue right through the inauguration. To prepare, 35 Planned Parenthood Clinics of Indiana are going to be giving special gifts of free contraceptive goodies during the holiday season.
Instead of just giving out condoms, they'll be giving clients vouchers to claim their free prophylactics instead.
Implications - It's one thing to preach to people about why they should do something, but if you make it fun and exciting you dramatically increase the odds that your target market will respond positively. This initiative is a great example of how savvy organizations can make a connection with their customers that speaks with them rather than at them.
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