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CatholicVote Uses Obama to Illustrate Analogy of Hope vs. Abortion

By: Marissa Brassfield - Published: • References: catholicvote & adgabber
President Obama’s name and image are used on a number of products and causes that vary in their relevance, but this pro-life ad by CatholicVote contrasts the president in a most compelling way--no matter your views on abortion.

The CatholicVote ad shows an ultrasound of a developing fetus with superimposed statistics we’ve often heard about African-American families. In the middle of the ad, the music builds up in tempo and the copy similarly changes its tune: “Despite the hardships he will endure, this child will become the 1st African-American president.” The ultrasound shots segue into President Obama and his family on Inauguration Day for the powerful climax.

The closing words of the ad, “Life: Imagine the Potential,” are superimposed atop a shot of President Obama’s torso. This message is similar to Obama’s theme of hope, which was so frequently repeated throughout the campaign. Stats for Presidents in Pro-Life Ads Trending: Older & Average
Traction: 5,057 clicks in 308 w
Interest: > 3 minutes
Concept: Presidents In Pro-Life Ads
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
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