From Virtual Reality Museums to Arcade-Style Gyms

By: Rebecca Byers - May 28, 2016
The top May 2016 entertainment ideas highlight the push for experience-driven activities and the direction in which this is directing consumer expectations.

The MTV brand recently announced it will be reviving its hit early 2000's television show 'Cribs' on Snapchat. The relaunched series will be featured on the brand's Snapchat Discovery Story and is expected to entice older fans of the network while blending that audience with new viewers.

Meanwhile, the IMAX brand has announced a plan for what it is calling the IMAXShift program, which will see movie theaters repurposed into venues for immersive spinning classes. The progression toward fitness routines that blend work and play is best demonstrated in experiential events such as the IMAXShift program and suggests consumers are looking to be tricked into doing the work.