City-Wide Pillow Fights

This Urban Pillow Fight Takes Place in the Heart of Toronto

This Saturday, the city of Toronto is set to host an urban pillow fight of epic proportions. While pillow fights are often associated with young children, this event demonstrates that the classic slumber party activity can be equally fun for adults.

The event has been dubbed 'Pillow Fight Toronto 2016' and it is set to take place in Toronto's Nathan Phillips Square. According to the event page, each participant is asked to bring their own soft, feather-free pillow to the site. In order to keep the event fun, participants are asked to swing lightly and avoid swinging at people without pillows or with cameras. After the event, there will be donation boxes so that leftover pillows can be put to good use.

With thousands slated to attend, Toronto's urban pillow fight provides the perfect opportunity to engage in a classic childhood pastime.

Urban Pillow Fights
A trend of organizing large-scale pillow fights in urban areas for people of all ages to enjoy a childhood pastime.
Adult Playtime Activities
A trend of creating events and activities specifically designed for adults to relive childhood experiences and have fun.
Community Engagement Events
A trend of organizing interactive events that bring communities together and encourage participation and social interaction.

Sectors Adopting This

Event Planning
The industry of organizing and coordinating large-scale events, such as urban pillow fights, to provide unique experiences and entertainment.
Recreation and Leisure
The industry that focuses on designing and providing recreational activities and leisure experiences for individuals of all ages to enjoy.
Non-profit and Charitable Organisations
The industry that aims to use events like urban pillow fights as a means of fundraising and collecting donations for various charitable causes.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 34%
Freshness 8%

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