The collection of London 2012 Olympic promos features a mix of both serious and comical promotional initiatives released in the spirit of the games.
Be it a commercial that is meant to promote the international sporting event or one that is merely showing its support and sponsorship, most have one thing in common -- they are epic and creative. Using short clips of past athletes in the middle of celebration, deep dramatic music or slow-motion, high-energy action shots are all ways to achieve this melodramatic effect.
It rarely matters whether the ad has a specific country bias -- for example, even if a commercial is obviously supporting team Great Britain, the calls of excellence, perseverance and pure opportunity will rile up people hailing from any corner of the planet. These power-packing promos elevate Olympians to a diety-like level, focusing on the raw emotion of sport instead of the divides in culture.
Everyday Champion Advertisements
Official Olympic Themes
Comical Olympic Travel Ads
Smelly Olympic Campaigns
Digitized Olympic Promotions
From Honking National Anthems to Nostalgic Sports Commercials
By: Vivian Lau - Published: Jul 30, 2012