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MINI London Olympics 2012 Promo Plays God Save the Queen With Car Horns

By: Katherine Vong - Published: • References: mini & popsop
The latest in the MINI London Olympics 2012 campaign includes a collaboration with the London Philharmonic Orchestra, in which a series of BMW MINI vehicles have been used to "play" the British national anthem. The famous song 'God Save the Queen' has been rendered in car-honking form, as a composer directs members of the orchestra to honk the horns of their BMW MINIs in tribute to the Great Britain Olympics team.

Nine special edition MINI London Olympics models were used for the quirky musical campaign, which has been captured in this video. According to Gareth Newman, the conductor, the campaign denotes the first time the London Philharmonic Orchestra has attempted to play a musical piece using only car horns as instruments. Stats for Honking National Anthems Trending: Older & Average
Traction: 2,015 clicks in 113 w
Interest: > 3 minutes
Concept: MINI London Olympics
Related: 82 examples / 63 photos
Segment: Neutral, 18-55+
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