The Nike 'Find Your Greatness' Commercial is Empowering

By: Cody Turner - Published: Jul 28, 2012 • References: nike & highsnobiety
Nike has launched its newest commercial in time for the 2012 London Olympics entitled 'Find Your Greatness.'

The idea behind the video is truly inspiring, as it brings to light the fact that greatness can be found in anyone and in any place. It doesn’t matter if you are big or small, and it doesn’t matter if you have a disability. In this short commercial, Nike shows that its possible to find greatness even if you are not an Olympic athlete. The most inspiring moment for me is when the boy with one arm catches the baseball in his glove, switches hands and then throws the ball in that same hand, all without a moment of hesitation.

According to the Nike Find Your Greatness advertisement, "Greatness is not in one special place and it is not in one special person. Greatness is in wherever somebody is trying to find it." Stats for Everyday Champion Advertisements Trending: Older & Buzzing
Research: 17,677 clicks in 200 w
Interest: > 3 minutes
Concept: Everyday Champion Advertisements
Related: 105 examples / 81 photos
Segment: Neutral, 12-35
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