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Tide 'My Story. Our Flag.' Campaign Invites Americans to Share

By: Katherine Vong - Published: • References: facebook & popsop
The Tide 'My Story. Our Flag.' campaign was launched yesterday in Bryant Park in New York City in honor of Team USA. The event featured a gigantic American flag, measuring 117 feet by 52 feet, made up of swatches of fabric washed with Tide detergent prior to being sewn together. On each fabric swatch, a story was printed (Tide had asked Americans to share stories on what the colors red, white and blue meant to them) along with the story-teller's name, city and photo. According to Popsop, there were about 1,500 stories represented!

To help celebrate the launch of the Tide 'My Story. Our Flag.' event, the brand also invited Katharine McPhee to sing the national anthem, and asked Olympic athletes, including distance Lopez Lomong and wrestler Henry Cejudo, to share their own inspiring stories of overcoming obstacles and making it in America. Further, Tide is encouraging people to share their own stories during the 2012 London Olympic Games by tweeting with the hashtag #TideFlag or using the brand's special 'Join Our Flag' app. Stats for Giant Story-Telling Emblems Trending: Older & Average
Traction: 1,055 clicks in 114 w
Interest: > 3 minutes
Concept: Tide My Story Our Flag
Related: 69 examples / 53 photos
Segment: Neutral, 18-55+
Comparison Set: 25 similar articles, including: patriotic platforms, american girl photography, and iconic inflatable dolls.