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From Shocking Child Photos to Sophisticated Kinder Clothes

By: Armida Ascano - Published: • References:
Kids acting like adults is definitely not a new concept; however, the use of sophisticated kinder in advertising campaigns and viral videos is. Though previously, the appeal of using children in advertising came solely from the coveted cute factor, the new approach shows more of a twist.

Whether it's literal child models in reputable fashion publications or products, such as pre-teen spas, targeted towards helping kids feel like grown-ups, this fad is manifested in many forms. The most noteworthy examples of this strategy include the recent Target ad based on the hit move The Avengers; the spot showed each of the characters of the movie depicted by (rather talented) child actors. A recent promotion video for fashion label Opening Ceremony took a similar approach. Stats for 21 Examples of Kids Acting Like Adults Trending: Older & Popular
Traction: 488,374 clicks in 117 w
Interest: 1.3 minutes
Concept: Kids Acting Like Adults
Related: 183 examples / 141 photos
Segment: Females, 18-55+
Comparison Set: 67 similar articles, including: mature child models, shocking childhood captures, and raining kidswear ads.