The Sweet & Sassy Salon and Spa offers the perfect example of the direction in which the tween market is heading today. Inundated with so much information, children between the ages of eight and 13 are starting to procure some very grown-up tastes. For girls, that means being primped and pampered like the celebrities they idolize.
In addition to treating girls like adults, franchises like the Sweet & Sassy Salon and Spa demonstrate the extent to which tweens have become savvy consumers. Aside from getting the routine manicure, pedicure and facial, tween girls can partake in workshops and spa packages like Glittery Glam Express, Party Princess and Diva for a Day that let them dress up and act like grown-ups in a playful environment.
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