Absolutely adorable, the Burberry Childrenswear AW12 campaign is inspired by the quintessential London weather, for which this brand has deigned to shelter people from in as stylish a manner as possible. Turning their attention to kids, the fashion label has not at all compromised its pension for sophisticated designs. Instead, the designers have simply made them more relatable for children in size, fit and overall youthful appeal.
Shot in a misty studio complete with fake rain, the Burberry Childrenswear AW12 campaign showcases pieces that have been inspired by the mainline collection. Complete with rain boots and umbrellas, the child models are seen dancing and jumping around amid the large raindrops and puddles. All fun and games, they still look elegant and dapper.
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Concept: Burberry Childrenswear AW12 Campaign
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Segment: Neutral, 4-18
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