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From Social Media-Based Shops to Online Stores Offline

By: Laura McQuarrie - Published: • References:
These innovative online shopping methods are exemplary of how the lines of virtual and traditional brick-and-mortar storefronts are finding happy mediums. Although shopping from the privacy of your computer at home and having orders shipped to your door seems convenient enough, some retailers are taking their services up a notch.

Since so many consumers carry around smartphones and other devices that are able to make purchases on-the-go, retailers are taking advantage of this by mixing real-world products with digital devices. The Ebay x Kate Spade Pop-Up Shop, for example, took an exclusively online store and created a digital storefront with a touchscreen to let consumers browse and buy from the street.

Similarly, Korea’s E-Mart developed a balloon equipped with free Wi-Fi to help people connect to its app and conveniently make purchases from locations where there wasn’t a physical store nearby. Stats for 26 High-Tech E-Commerce Innovations Trending: Older & Buzzing
Traction: 36,451 clicks in 69 w
Interest: 1.4 minutes
Concept: Innovative Online Shopping
Related: 144 examples / 111 photos
Segment: Females, 18-55
Comparison Set: 53 similar articles, including: digital pop-up shops, sun dial qr codes, and augmented reality changerooms.