'Knock' Created a Life-Size Dollhouse to Promote H&M Home Products

By: Laura McQuarrie - Published: Jul 8, 2013 • References: & designboom
Design and branding studio 'Knock' created a life-sized dollhouse to advertise H & M Home's line of products. H & M Home invited 300 of the top fashion and interior designers to experience this event.

The 'H & M Dollhouse' was a perfectly scaled up version of a dollhouse with an open face so visitors could see into each of the rooms. Each room was styled with H & M Home's products, making for a very stylish and sophisticated-looking dollhouse. Despite this, the installation is still very whimsical, inciting people to come inside, play and explore.

The huge installation was set up in an old cinema in Stockholm. This was the perfect atmosphere for this installation, letting people take a seat and watch people move throughout the giant dollhouse like they were living dolls.

Photo Credits: designboom, Stats for Gigantic Kids Toy Structures Trending: Older & Warm
Research: 8,489 clicks in 149 w
Interest: 1.9 minutes
Concept: Life-size Dollhouse
Related: 91 examples / 70 photos
Segment: Females, 12-35
Comparison Set: 33 similar articles, including: magnified postmodern dollhouses, broken barbie marriages, and knitted graffiti installations.