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From the Gulf Oil Spill to Oil-Absorbing Mats

By: Marissa Brassfield - Published:   Updated: Mar 23 2011 • References:
The Gulf oil spill has dominated the news this week, and awareness of the environmental dangers crude oil presents has never been higher. These innovations take our obsession with oil to new heights, from crude barrel necklaces emblazoned with the price of oil to oil-absorbing hair mats that are made from old salon hair clippings.

Implications - Addressing serious issues in a way that can be observed and understood by the mass population is a difficult task. Charitable organizations and ad agencies face this dilemma daily, often walking a fine line between what's appropriate and what isn't. For some issues, such as the Gulf Oil Spill, there is no delicate way to discuss the problem, which is when a crude, harsh approach is probably the most effective. Stats for 38 Crude Oil Awareness Innovations Trending: Older & Mild
Traction: 7,368 clicks in 259 w
Interest: 6.8 minutes
Concept: Gulf Oil Spill
Related: 181 examples / 139 photos
Segment: Neutral, 18-55
Comparison Set: 66 similar articles, including: oil drum furniture, killing animals for oil, and oil pooping bugs?.