Oil prices are killing us, but don’t vote… Borders Perrin Norrander ad agency uses the same reverse psychology approach as the recent star-packed video PSA we featured. They both ask you not to vote.
The print ads have a copy that reads "Don’t Vote. Things are fine just the way they are." However, that sentence is contrasted with an image that shows things are really not fine.
From a hanging noose made from a gas pump nozzle that shows the effect of the skyricketing oil prices, to the American flag drawn as a barcode: things are obviously not fine the way they are right now. And you need to vote for what you believe in so you can play a role in the change that has to happen. Otherwise, you are screwed…
The ads were illustrated by Eric Stevens and Jeremy Boland. The copy was written by John Heinsma and Bem Jimmerson. The rest of the creative team includes creative director Terry Schneider, and art directors Jeremy Boland and Nick Kamei.
Stats for Reverse Psychology PSAs
Trending: Older & Average
Research: 9,359 clicks in 397 w
Interest: 4 minutes
Concept: Reverse Psychology PSAs
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: 21 reasons to register to vote, sly political recruiting, and votevertising.
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