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Javier CorreasJavier Correas
27 Trends
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7 Comments

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Terror Free Oil Edit
Clever Marketing with Fear? or American Tragedy?


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This Gas Station in Nebraska offers ‘Terror Free Oil’, which means they offer oil only from the USA and Canada. The picture is from their station in Omaha.  They presume the oil with Arab origin as connected to terror organizations.  Note the use of the Twin Towers and the Pentagon in their logo.

The argument is that people who use other gas stations are sending their money to countries that want to destroy USA. They say they believe in the war against terrorism, and - here comes the bizarre even bad taste element - their logo is made with The Twin Towers, The Pentagon and the airplanes that crashed into them on 9-11 attacks.

It was something to come, marketing to serve a social cause, in this case the fight against terrorism. The company that provides this stations is the Sinclair Oil Corporation, which buys “almost” all their oil in USA and Canada only. The marketing campaign is ok, the idea to attract customers is also cool but… what was the need of such a logo? Don’t you think it’s too much when a company takes the symbols of such tragedy just to sell more?

trends

References:  theorangemarket.blogspot

Filed In:  business market marketing








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Terror Free Oil or comment about Clever Marketing with Fear? or American Tragedy?.

Jeremy Gutsche on Mar 1, 07  1,659 Trends   2,621 Comments
This is unreal. What a great find, Javier!
Jeremy Gutsche on Mar 1, 07  1,659 Trends   2,621 Comments 0
rocketranger on Mar 1, 07  0 Trends   2,582 Comments
Scam. Lets fund more Ethanol, Liq coal fuel, Hydrogen, & Biodiesel then this TFI Plan. Bogus. Big Oil is a Terrorist. In prices. Pay nearly 3.00 in So CA. Scam, just a scam.
rocketranger on Mar 1, 07  0 Trends   2,582 Comments 0
Allen Butler on Dec 20, 07  0 Trends   95 Comments
This is something that has bothered me for a long, long time. The use of national symbology in advertising. In the last six years it comes up more and more. It plays on peoples pseudo patriotism for business and monetary gain, which at least in my view, is unethical. It does nothing to honor our country or the people who and have fought to defend it. But it doesn't stop at that. A lot of these companies will bring religion in to it. Using religious symbology in their ads or logos. I boycot companies that do any of these things.
Allen Butler on Dec 20, 07  0 Trends   95 Comments 0


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