In this cluster, you will find gothic inspirations and innovations, from gothic haute couture to gothic toasters for your bread. Whatever the innovation is, it's clear that goth is here to stay. Are you ready for the dark side?
Implications - Consumers are no longer looking to blend in with simple styles. Products that feature a darker aesthetic are appealing to those who want to make a statement with what they wear. Designers could develop more items with this bold look in mind in order to draw in more shoppers.